BRANDING AND GRAPHIC DESIGNER
MORE THAN WHATS ON A RESUME
I HAVE SPENT MY PROFESSIONAL CAREER CONTINUALLY LEARNING. IT BEGAN WITH LEARNING PRODUCT IN AND OUT ACROSS MULTIPLE CATEGORIES, FROM CUT-AND-SEW TO PRINTABLES TO HEADWEAR. THEN LEARNING HOW TO DESIGN AND BUILD THE PRODUCTS MYSELF. LATER IT WAS SELLING THE PRODUCTS AND WHAT THAT MEANT TO BRING A PRODUCT ALL THE WAY FROM CONCEPTION TO THE CONSUMER. ONCE I LEARNED HOW TO MARKET PRODUCTS BOTH FROM AN ECOMMERCE SIDE AS WELL AS BRICK AND MORTAR, IT WAS FINALLY CLEAR FROM ME TO SEE HOW IT WAS ALL A BUILD UP TO BUILD BRANDS AND SELL MORE THAN JUST PRODUCTS, BUT A LIFESTYLE.
I HAVE 10 YEARS OF EXPERIENCE HELPING BRANDS GROW THROUGH PRODUCT DESIGN AND BRANDING EXPERTISE. A PASSION FOR DESIGN AND CREATIVITY DRIVES EVERYTHING I DO.
MY LATEST WORK. SEE MORE >
Licensing Manager and Designer
Driving the creative direction of Ethika's licensed and collaborative product. Worked directly with the NBA to create full line of City Edition pairs
Brand Project Manager
Worked directly with the content teams to create compelling images to tell the brand story through progressive photoshoots
Retail Marketing Manager
Created the visual representation of the brand in a retail space through the creation of POP visuals, while building merchandising formats to deliver specified visuals nationwide
Delivered a 70 foot mobile party and concept shop experience to golfers across the country, while maintaining the Tour's visual lookbook
This is where I learned Adobe Illustrator at the insistence of the design team, and changed my career trajectory