Professional ​

I have worked in apparel, and especially action sports, for the last 10 years.  I have worked on the product management, retail, and marketing sides of the business over that period.

Throughout my career I have had opportunities to learn and refine my skill set as a graphic designer as well.  I have been able to use that skill set at each of my employers as well as on a freelance level.  My passion for design drives every facet of my life outside of the workplace to everything that I do.  


Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Adobe Premiere

Microsoft Excel

Microsoft Office

Full Circle ERP


Brand Project Manager

Ethika Inc.

​December 2018 - present


  • Guided the direction of multiple departments to ensure the direct vision of the CEO through acting as a direct liaison

  • Constructed visual content through the execution of photoshoots to guide the external look of the brand

  • Remodeled the visual merchandising structure of national major accounts including Tilly’s and Footlocker

  • Refined internal documentation through detailed examination and revamped design to create a consistent look throughout

  • Assessed current and WIP production levels to craft the execution of e-commence product releases



Retail Marketing Manager

Ethika Inc.

​January 2016 - December 2018


  • Generated print and digital assets for major, key, and specialty retailers to use for online and social marketing, and in-store POP

  • Created digital and video assets to be used for both brand and retailers to inform customers of new products

  • Crafted and execute retail merchandising plans for key retailers that include visuals and personal engagement

  • Partnered with key retailers to grow sales and increase the overall door count of the brand beyond 2,000 open doors

  • Prepared and execute trade show booths and sales clinics to support the sales team and reach key accounts



Awesome Tour Coordinator

Travis Mathew

​March 2015 - December 2015


  • Drove and operated 45 foot coach with a 25 foot trailer to bring to events on time and in a professional manner

  • Created and set up a traveling concept shop for customers to experience mobile Travis Mathew store

  • Aided outside events team in creating and maintaining excel inventory file to accurately display inventory levels

  • Fostered valuable working relationships with top accounts around the nation and their buyers

  • Assisted marketing team in the creation of social media content for the multiple platforms utilized

Production Planner and Supply Chain Coordinator

Rip Curl USA

​October 2014 - January 2014


  • Tracked, reported, and evaluated production WIP to ensure complete shipping to US and Canadian customers

  • Entrusted to maintain and update status of Surfwear styles in PLM and PO systems

  • Reviewed size scales and produce production plan for each Surfwear season before purchasing

  • Monitored major accounts orders to assure on time production oder placement and delivery

  • Communicated with sales, Product Mangers, production and customer service on production quality and timing


Product Manager for Mens Surfwear

Rip Curl USA

​November 2011 - October 2014

  • Oversaw the design and development process for mens surfwear, including Special Make Ups

  • Forecasted wholesale sales and purchase goods from import and domestic suppliers for 16 million dollar business

  • Analyzed wholesale sales and created actions plans to establish Rip Curl products in the marketplace

  • Crafted line plans for each season based upon past sales and current market trends

  • Developed tools for sales representatives that have brought 15% sales increases over a 2 year period

  • Supported sales and design team from a product development perspective and back end style maintenance



Retail Key Holder

La Jolla Group - O'Neill Clothing

​August 2011 - November 2011


  • Provided in-store visual merchandising to highlight specific product to customers
    Performed opening and closing store duties including managing sales info and store appearance Balanced providing excellent customer service with numerous daily projects in the store Accomplished daily sales goals that increased sales against previous year sales by 10%

Master of Arts in Leadership

​2010 - 2011


Focus:  Leadership Development​


Bachelor of Arts in Communication Studies

​2006 - 2009


Focus:  Organizational Communication

Lamda Pi Eta Member, National Communication Honors Society